Marketing Cloud · Marketing Cloud Next27 tasks
Configure Dynamic Email Content
A user gets personalized emails in Marketing Cloud Next. MeshMesh sets up the data graphs, personalization points, content variations and product recommendations, so each recipient sees content picked for them.
Method
How MeshMesh does it
- Configures Data 360 Identity Resolution so profiles are unified before personalization.
- Adds a Data Graph as a data source on the email. Variations cannot be created until that is done.
- Links the email's content sections to the same personalization point and gives each one its own variation content.
- For product recommendations, wires the Data Graph, Item Data Graph, recommender and personalization decision records, then builds the email with a product repeater.
- Fixes data streams and duplicate data model objects after streams are replaced or deleted.
- Fixes stale product image links and builds the dynamic email content variations.
- Captures the work in a reusable recipe and republishes it with any added steps, such as a website overlay script.
- Saves the email. Publishing is often left to the user.
Related: Build Email Content Blocks.
Products
Products and features it works with
Bars show how many of this capability's tasks touched each product.