Marketing Cloud · Marketing Cloud Next

Build Marketing Cloud Next Campaign Flows

MeshMesh builds segment-driven campaign flows and email sends in Marketing Cloud Next, such as welcome, engagement and loyalty campaigns. Each build includes the segment, the email content and the flow that sends it.

191 tasks
Method

How MeshMesh does it

  1. Writes an implementation plan in phases and waits for approval before executing.
  2. Checks the Data 360 foundation that a segment-triggered flow needs.
  3. Where the data is missing, builds it: a data model object, a CRM data stream, mappings and a data graph.
  4. Builds the branded email, the Data 360 segment and the flow, and adds CMS images, a personalized email and SMS drafts on broader builds.
  5. Creates and activates the Journey Decisioning agent, deploys the flow structure through the metadata API, then adds the decisioning element in the Flow Builder UI.
  6. Sets up an approval chain and rewires the flow's steps.
  7. Writes documentation, a campaign brief and reusable recipe references for building similar emails.

For related work, see Build Multi-Channel Campaign Flows and Build Nurture Campaign Flows.