Marketing Cloud · Marketing Cloud Next191 tasks
Build Marketing Cloud Next Campaign Flows
MeshMesh builds segment-driven campaign flows and email sends in Marketing Cloud Next, such as welcome, engagement and loyalty campaigns. Each build includes the segment, the email content and the flow that sends it.
Method
How MeshMesh does it
- Writes an implementation plan in phases and waits for approval before executing.
- Checks the Data 360 foundation that a segment-triggered flow needs.
- Where the data is missing, builds it: a data model object, a CRM data stream, mappings and a data graph.
- Builds the branded email, the Data 360 segment and the flow, and adds CMS images, a personalized email and SMS drafts on broader builds.
- Creates and activates the Journey Decisioning agent, deploys the flow structure through the metadata API, then adds the decisioning element in the Flow Builder UI.
- Sets up an approval chain and rewires the flow's steps.
- Writes documentation, a campaign brief and reusable recipe references for building similar emails.
For related work, see Build Multi-Channel Campaign Flows and Build Nurture Campaign Flows.
Products
Products and features it works with
Bars show how many of this capability's tasks touched each product.
- 1Marketing Cloud148 tasks
- 2Marketing Cloud NextMarketing Cloud100 tasks