Marketing Cloud · Marketing Cloud Next17 tasks
Build Nurture Campaign Flows
Build lead and customer nurture campaigns in Marketing Cloud Next: a flow that sends a series of emails over time, ready for a marketer to publish and switch on.
Method
How MeshMesh does it
- Explores the org and creates the nurture campaign.
- Builds Data 360 segments for the audience and for exclusions.
- Builds and deploys the flow. This is a segment-triggered flow with email sends and engagement-based wait branches, or a record-triggered flow with scheduled paths. Then it links the flow to the campaign.
- Adds suppression logic. It creates a Contact checkbox field and a scheduled flow that sets the field from the exclusion segments. Then it updates the nurture flow's exclusion checks to use that field and the campaign member status.
- Publishes the nurture emails through the Aura API with the correct block schemas.
- Verifies the deployment and produces a report, leaving everything as a draft when the user asks for that.
- Leaves activating the flow, and often publishing the emails, to the user.
For flows that span more than email, see Build Multi-Channel Campaign Flows.
Products
Products and features it works with
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Features