Marketing Cloud · Marketing Cloud Next17 tasks
Build Email Content Blocks
Users get reusable content blocks and block-based emails in the Marketing Cloud Next email builder, published and ready to use in campaigns, often in place of older HTML-built emails.
Method
How MeshMesh does it
- Designs the blocks and proposes an implementation plan, which a person approves before execution starts.
- Researches the email fragment structure the blocks need.
- Designs dynamic content blocks that use account and contact merge fields from the personalization data graph.
- Creates the blocks as
sfdc_cms__emailFragmentcontent through the CMS Connect API and publishes them, switching to the API when the metadata deploy route is blocked. - When a preview breaks, fixes data model object mismatches, builds a Data Graph and swaps in a Data Graph merge field.
- Builds native newsletter emails with a brand kit and drafts the campaign flows that send them.
For broader email work, see Build Marketing Cloud Email Content.