MeshMesh from Salesforce
Data 360 · Segmentation

Configure Data 360 Segments

The user gets working segments in Data 360. MeshMesh builds, fixes or publishes them and checks that they are active, often along with the identity resolution and Calculated Insights they depend on.

178 tasks
Method

How MeshMesh does it

  1. Verifies the source connection and creates ingest data streams into Data 360.
  2. Creates custom data model objects and maps the source data to them.
  3. Sets up identity resolution so that profiles unify before segmentation.
  4. Creates the consent records that segment filters rely on.
  5. Works on Calculated Insights and data graphs to segment on. A Calculated Insight can stay empty when its source data has not synced yet.
  6. Creates segments, then checks that they are active. When segment creation hits errors, for example with segment types or the SQL dialect, MeshMesh hands it back to the user.
  7. Publishes segments and activates them to Marketing Cloud Engagement. Some activation attributes can only be set in the UI, not through the REST API, which leaves that part to a human.
Products

Products and features it works with

Bars show how many of this capability's tasks touched each product.

  1. 1Marketing Cloud NextMarketing Cloud49 tasks
  2. 2SegmentationData 3602 tasks
Features