Data 360 · Data Actions

Configure Data 360 Activations

Send Data 360 segments to downstream channels and journeys, such as Marketing Cloud Growth, through activation targets the user can publish.

31 tasks

Method

How MeshMesh does it

Connects the Marketing Cloud Engagement org to the Salesforce org.
Inspects the current state: the Marketing Cloud connection, segments, activation targets and the data model.
Writes a phased plan running from a data bundle check through the activation target, the activation, publishing and validation.
Gets data in and shapes it, such as telemetry ingestion into Data 360, custom data model objects and SQL-based segments created through Apex after the REST API failed.
Builds the flows that feed a journey, such as a scheduled-triggered flow for a birthday journey.
Creates and maps a data lake object so a custom data model object appears in the activation wizard.
Sets up activation targets, such as targets for advertising platforms. In one case they showed up in the UI but failed connector validation.

Products

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Features

Data Actions